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Social House Closing at TI

Phil Ruffin continues on the march to take TI downmarket, with the announcement that Social Club is closing. Social Club was a sushi place that had kind of a nightclub. Good food, nice eye candy about. And a balcony with outside seating and a view of the pirate boats.

But the same new owner, Phil Ruffin, that wants to bring back Jilly’s from his days of owning the New Frontier, is planning on shutting Social House down.

Business wise I have no doubt this is a good move for him. Why chase after the same small high end market as every other Strip casino, when the middle market is underserved. But as someone who is closer to the high end market (especially when in Vegas) I hate to see a nice place liek Social House go by the way side.

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